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Welcome to the Hot Politics Lab. We research the role of emotion, language and personality in politics. The Hot Politics Lab is an interdisciplinary research group combining experiments, physiological measurement and automated text analysis to analyze the role of emotions, personality and language in politics. We analyze topics such as populism, persuasion and party strategies.
The Hot Politics Lab is run by Gijs Schumacher (Department of Political Science, University of Amsterdam), Matthijs Rooduijn (Department of Sociology, University of Utrecht) and Bert Bakker (Amsterdam School of Communication Research, University of Amsterdam).