Welcome to the
Hot Politics Lab


We study the role of emotion, rhetoric and personality in politics.

The Hot Politics Lab is an interdisciplinary research group combining experiments, physiological measurement and automated text analysis to analyze the role of emotions, personality and language in politics. We analyze topics such as populism, persuasion and party strategies.

Principal Investigators: Gijs Schumacher, Matthijs Rooduijn , and Bert Bakker


Special Issue in Politics and the Life Sciences

Bert Bakker and Gijs Schumacher received funding to conduct a study that will be part of the Special Issue on “Disgust and Political Attitudes”. In their project, Bert and Gijs will study to what extent people experience physiological and self-reported disgust in response to politics. In the coming period they

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01. Hot Politics

Bert Bakker was awared a Marie Curie Global fellowship for his project: Politics isn’t hot. It is cool. This will be conducted in the Hot Politics Lab.


Gijs Schumacher was awarded with an ERC Starting Grant for his project, POLEMIC. This will be conducted in the Hot Politics Lab.

03. The Mobile Lab

The Dutch National Science Organization awarded us the NWO Medium Investment Grant to build a Mobile Lab for physiological research.

04. Hot Politics @ Lowlands

For three days the Hot Politics Lab measured physiological responses to political propaganda at the Netherlands’ largest music festival- Lowlands.

05. Onderbuik Project

An Evangelical rock festival, a biking event, the largest fair in the Netherlands, the Hot Politics Lab was there to conduct more lab in the field studies.