Hot Politics @ Lowlands

For three days the Hot Politics Lab measured physiological responses to political propaganda at the Netherlands’ largest music festival – Lowlands. The lab was situated in the Lowlands Science area, a small village in which several research groups conducted research. In our experiment we exposed people to brief videos that advertised a specific position on themes such as immigration, inequality, the environment and the political establishment. During the experiment we measured heartbeat, skin conductance and facial electromyography.

Click here for a photo impression.

And here for a blog on our experiences (in Dutch)

Experimentje in een tentje – verslag van Lowlands Science

Click here for a blog on the ideas motivating the research (in Dutch).

Politics isn’t cool, it’s hot! Bepalen emoties politiek gedrag?

And click here for a video impression of the project.