Welcome to the
Hot Politics Lab


We study the role of emotion, rhetoric and personality in politics.

The Hot Politics Lab is an interdisciplinary research group combining experiments, physiological measurement and automated text analysis to analyze the role of emotions, personality and language in politics. We analyze topics such as populism, persuasion and party strategies.

Principal Investigators: Gijs Schumacher, Matthijs Rooduijn , and Bert Bakker


Presentation OnderbuikNL Results

posts May 7, 2018 Is politics hot? Do politicians evoke physiological responses? We will present the first findings from our OnderbuikNL project on May 8th at Spui25 (20.00-21.30). We will show which physiological responses people have to political ads they agree or disagree with. And whether left-wing and right-wing people have different physiological responses

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Six Paper Presentations at MPSA

posts March 28, 2018 The Hot Politics Lab members will present 6 papers at the Midwest Political Science Association Conference in Chicago (April 5-8). Nr. Citation 1 Experimental Evidence of Loss Aversion Among Swedish Politicians, Gijs Schumacher and Patrik Ohberg The paper shows that Swedish politicians desire more change in the party’s

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01. Hot Politics

Bert Bakker was awared a Marie Curie Global fellowship for his project: Politics isn’t hot. It is cool. This will be conducted in the Hot Politics Lab.


Gijs Schumacher was awarded with an ERC Starting Grant for his project, POLEMIC. This will be conducted in the Hot Politics Lab.

03. The Mobile Lab

The Dutch National Science Organization awarded us the NWO Medium Investment Grant to build a Mobile Lab for physiological research.

04. Hot Politics @ Lowlands

For three days the Hot Politics Lab measured physiological responses to political propaganda at the Netherlands’ largest music festival- Lowlands.

05. Onderbuik Project

An Evangelical rock festival, a biking event, the largest fair in the Netherlands, the Hot Politics Lab was there to conduct more lab in the field studies.