Welcome to the
Hot Politics Lab


We study the role of emotion, rhetoric and personality in politics.

The Hot Politics Lab is an interdisciplinary research group combining experiments, physiological measurement and automated text analysis to analyze the role of emotions, personality and language in politics. We analyze topics such as populism, persuasion and party strategies.

Principal Investigators:
Gijs Schumacher, Matthijs Rooduijn , and Bert Bakker



Special Issue in Politics and the Life Sciences

Bert Bakker and Gijs Schumacher received funding to conduct a study that will be part of the Special Issue on “Disgust and Political Attitudes”. In their project, Bert and Gijs will study to what extent people experience physiological and self-reported disgust in response to politics. In the coming period they

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