We study the role of emotion, language and personality in politics.
The Hot Politics Lab is an interdisciplinary research group combining experiments, physiological measurement and automated text analysis to analyze the role of emotions, personality and language in politics. We analyze topics such as populism, persuasion and party strategies.
Gijs Schumacher was awarded with an ERC Starting Grant for his project, POLEMIC. This will be conducted in the Hot Politics Lab.
The Dutch National Science Organization awarded us the NWO Medium Investment Grant to build a Mobile Lab for physiological research.
For three days the Hot Politics Lab measured physiological responses to political propaganda at the Netherlands’ largest music festival- Lowlands.
An Evangelical rock festival, a biking event, the largest fair in the Netherlands, the Hot Politics Lab was there to conduct more lab in the field studies.